#mtc3 INTERVIEW Series with Rachel Park: Dr Andreas Behrendt, McKinsey & Company

In the next episode of #mtc3 Interview Series, our host Rachel Park explores with Dr. Andreas Behrendt, Partner McKinsey & Company, what are the requirements for a wider adoption of the #additivemanufacturing technology, starting with the shift from a “technology forward” discussion to one that focuses on the customers current, existing needs and pain points. Enjoy watching! #industrializeAM